at CodeNode

2, 3, 4 June 2026

Rachel Ilan Simpson

Founder / Product Designer, Ilan Studio


Thursday 4 June | Delivery day

From 0 to scale
Building and transforming design at startups & scale-ups

talk scaling

How do you set up design for success in a fast-moving startup? And how do you scale it when the company grows?

I’ve tackled both challenges - bootstrapping design as the first hire at an early-stage startup and leading design transformation at a scale-up. In both cases, my playbooks were informed by my time at Google.

I’ll cover:

  • Bootstrapping with component libraries to speed up design and engineering
  • Tools to build a culture of cross-functional collaboration
  • Adapting design systems and processes as the company scales
  • Defining and executing a design vision to turn the ship
  • Hiring: from making the first design hire to scaling a team

Together, these lessons show how design can move fast and create the foundations needed to scale without losing quality or momentum.

Rachel Ilan Simpson is the founder of Ilan Studio, a boutique studio partner for startups and tech companies.

After spending 8 years building Chrome and Search at Google, she was Director of UX at EdTech Unicorn Multiverse and Founding Designer at AI software generation Startup Tessl.

Her clients include Microsoft AI Health, Seth Godin, Geordie.ai, Freeletics, BMW, and Doctors without Borders.

She has an unhealthy number of plants, listens to the Tron Soundtrack while she works, and can always be relied upon for a a Buffy reference.

Connect on LinkedIn

rachelilansimpson.com

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Meet the other speakers