Oore Babatunde

Interaction Designer

Wednesday 3 June | Design day

UX practitioner’s code of ethics

workshop IA

As UX practitioners (designers, researchers, writers) we have fought long and hard for a seat and a voice at the table.

In many companies we have gotten that. UX (Design) has become a powerful tool that shapes how information is presented, and how it impacts the people who use and experience these solutions directly and indirectly.

The world is moving at such a rapid pace, especially with the rise of AI. We are at a point in the history where people technology is being used to exploit, manipulate and disenfranchise people. And while we may not have a say in our employer’s business model, we can choose where we draw our line.

This workshop hopes to confront attendees into deciding how far is too far as a UX practitioner.

Am I fine designing a database that I know is a gateway to stripping human rights? Am I fine designing a feature intended to exploit people’s attention and could cause cognitive decline.

We do not need until we have the UX version of the Manhattan Project before we as people decide where the line is.

Oore Babatunde is an interaction designer with a background in product and UX design, with experience spanning government, healthcare, telecommunications, and social entertainment. She cares deeply about design as a craft, particularly the responsibility designers hold and the long-term impact their decisions have on people and society.

She is a strong advocate for ethical technology, grounded in a belief that the systems we design should reflect fairness, kindness, and respect for the people who use them. Her practice is guided by simple but important questions: Is this necessary? and What are the consequences? Through this approach, she aims to design interactions that are useful, accessible, and non-exploitative, especially within complex and highly regulated environments.

Beyond her day-to-day work, she supports the design community through mentoring, coaching, and facilitating workshops on design thinking, problem solving, and better collaboration. She is also an enthusiastic reader and, lately, has developed a fascination with rain clouds and their behaviours.

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