UX designers are already validation experts, they just don’t always realise it.
The same tools we use for testing interfaces, understanding users, and shaping experiences can also be applied to validate ideas, features, and entire product strategies. This talk reframes validation as part of the UX skill set, not something reserved for founders, marketers or product managers.
Drawing on real-world stories from Seedable Studio’s validation projects, Melin will show how UX designers can step into the strategic space, using research, prototyping, and testing to influence the right product-market fit. We’ll explore how to uncover assumptions hiding in briefs, design thinking that prove (or disprove) them early, and use insight to steer business decisions with confidence.
You’ll leave seeing validation not as another process to learn, but as an extension of what you already do best: ask great questions, test ideas with empathy, and design real solutions for real people.
