Tuesday 2 June | Discovery day
From insight to impact:
A hypothesis-driven framework for product teams
talk
research
Too often, UX researchers and product teams do brilliant work that never quite lands with stakeholders. The problem isn't the quality of the research, but how its value is communicated.
This session introduces a simple but powerful framework borrowed from experimentation: the hypothesis statement. With one formula — [Change] will lead to [outcome] for [target audience] because of [reason] — attendees will learn how to clarify the purpose of their work, build a case for prioritisation, and measure the impact they deliver.
We’ll cover:
- How to write strong hypothesis statements — what separates a vague assumption from a compelling, measurable hypothesis, with a step-by-step process for getting there.
- Building an impact tracking plan — how to set benchmarks, measure pre- and post-release, and attribute change to your work with confidence.
- Prioritising work using predicted impact — how hypothesis statements create a standardised basis for comparing and sequencing competing projects.
- Turning results into a story — whether your hypothesis was right or wrong, how to extract learnings and present them in a way that builds long-term stakeholder trust.
