at CodeNode

2, 3, 4 June 2026

Julia Petretta

Product Design Manager, Welltech

Wednesday 3 June | Design day

From onboarding to “a-ha!”
Designing the moments that really matter

talk onboarding

Most products still greet new users with a fragmented story—onboarding in one place, activation in another, value hidden between team boundaries.

Users feel the seams immediately. This session introduces a product narrative-driven approach to early-experience design that treats a user's first interactions as a coherent arc, not a collection of disconnected interactions.

You'll learn how to map the early narrative, reveal where organisational structure creates conflicting “plotlines,” and design the moments that help users understand value quickly and move with confidence. The same tools improve team alignment by shifting conversations from metric ownership to shared user moments.

Julia Petretta is a product and growth design leader working at the intersection of systems, craft, and delivery.

She leads a cross-disciplinary team, partnering closely with product, marketing, analytics, and experimentation to drive and scale meaningful outcomes.

Her work spans B2C onboarding, platform optimization, and end-to-end product systems—bringing clarity and intent to complex design decisions. With experience across B2B and B2C, in-house, agency, and consulting environments, Julia has led products from 0→1 and scaled operations from 1→2.

Previously at Accenture, Thoughtworks, and Plum, she is an active mentor, writer, and coach, supporting product teams navigating modern product delivery.

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