People do two things online. They are either consuming content or navigating to it.
As digital designers, we want people to spend more time engaging with our content and less time struggling to find it.
In this interactive hands-on session, Chris will introduce you to some practical tips and tricks to make information architecture one of your design superpowers.
The workshop will introduce attendees to the five ways to organise content; how to run effective card sorts and tree tests; how to structure page templates for designing content-rich websites at scale; and how to demystify metadata so it can be used as a material in design.
You’ll come away from this workshop able to:
- Organise your content (and many other things in life)
- Test the effectiveness of your site structure and labels
- Create interesting connections between pages with metadata
- Spot the early warning signs for an ailing IA (and how to remedy it)
- Apply IA thinking to both your whole website and individual pages
In this workshop, you’ll do activities and practice techniques by working in small groups. This session is ideal as a refresher for experienced practitioners and as an introduction to those new to the tools and techniques used in information architecture. All comers welcome.
