Wednesday 3 June | Design day
Story before screens
How to win hearts and minds at the drop of a hat
talk
communication
You know this moment: you’re explaining an important issue to the bosses. But you get lost in the details, you're waffling… and then you realise they're just pretending to listen.
This happens when you share screens and facts with no coherent story. So how do you do it at the drop of a hat, with no time to prepare?
The secret is to practise framing. In this talk, Ben will share some high-leverage habits to make you the person they’ll want to listen to.
- Get people listening: explain the theme with a story, so people tune-in.
- Hold their attention: Structure a narrative to ensure the audience takes it all in.
- Use metaphors to build understanding based on what people already know.
- Build a strong argument: Apply a hidden logic to the structure that executives will trust.
