Andrea Grigsby
Senior UX Designer, Resmed
Wednesday 3 June
|
Design day
Why must things be this way?
Designing with intention
talk
product design
Great design rarely happens by accident—it comes from asking the right questions at the right time.
In this talk, we’ll explore how asking “why” at every stage of the design process, from high-level strategy to pixel-level execution, helps designers move past assumptions and make more purposeful decisions.
You’ll learn
- How to ask the right "why" questions at key moments in the design process
- How to position design as a strategic partner rather than a downstream executor
- How asking "why must things be this way?" can shape UX product vision
Andrea Grigsby is a Senior UX Designer with a background in neuroscience, specializing in health tech.
She improves patient outcomes through thoughtful, innovative design. Her experience spans both B2B and B2C products — from creating scrappy MVPs for early-stage startups to patented features for global healthcare companies.
Currently at Resmed, she designs experiences that empower patients to optimize their sleep, collaborating closely with cross-functional teams to translate complex data into user-friendly solutions.
Andrea also writes and speaks at conferences, sharing insights on UX strategy and design thinking. She runs Women in UX, a vibrant London-based community offering monthly meetups to connect and empower women in the UX field.
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